Many authors avoid controversy, but there are those who embrace it. Learn why some authors choose this route, and get tips on figuring out what approach is right for you.
Business of Writing: Crowdfunding - Preparing for the Campaign
Summary:
We explain why preparation is key to crowdfunding success, provide you with simple steps that will make the crowdfunding experience a good one, and offer ideas for getting your ducks in a row!
Business of Writing: Crowdfunding - Running the Campaign
Summary:
Explore ways to survive the mental and emotional marathon that is a crowdfunding campaign, get advice on ways to avoid trouble, and look at ways to keep the energy going from start to finish.
Learn everything a writer needs to know about crowdfunding as a way to get your stories into print. We’ll cover different crowdfunding services, potential pitfalls, and much more.
Learn how to write and deliver elevator pitches that will snag the attention of that editor or agent that you’ve cornered! Find out what works, what doesn’t, and what it takes to really shine.
Author & Sales/Marketing professional Mike Underwood shares lessons from 7 yrs of hand-selling books, for writers looking to learn how to hand-sell their books at conventions or related events.
Description:
Lessons from 7 years of hand-selling books to readers, booksellers, and sales reps, for writers looking to learn how to hand-sell their books at conventions or related events. Includes discussions on how to read potential customer's levels of comfort, open conversation, probe for information, and pitch individual works. Includes discussions of how to hand-sell at a author/dealer's table, how to quickly pitch your book in social situations. Mike Underwood has been a bookseller, commission book representative, and is currently the North American Sales & Marketing Manager for SF/F publisher Angry Robot Books. He is also a published author of over a half-dozen books.
Find out how you know when it’s time to stop sending that story out to new publishers, learn to critically assess why something isn’t selling, and explore when it’s the wrong time to quit!
From Pathfinder Tales to Kindle Worlds to the EdVerse, authors are finding success in the media tie-in market. Learn how to snag some of the exciting tie-in work that’s available to authors today.
Business of Writing: Networking & Promotion for Creators in the Online Age
Summary:
Learn how to leverage different creative backgrounds and fan bases into a successful online presence, using mediums like TwitchTV, podcasts and Patreon to reach new audiences and promote your work.
Description:
Networking and promotion have always been critically important aspects of the life of a creator, making it possible for him or her to spread the word about a given work to a larger audience. With the advent of the Internet, online promotion via website, Facebook, and E-mail became ubiquitous, but we've now entered the second wave of online promotion: Twitter and Pinterest and other forms of social media are big players, but other models are also rising to the fore. In this talk, a speculative fiction author, podcaster, and TwitchTV channel host discusses how to leverage different creative backgrounds and fan bases into a successful online presence, and how mediums like TwitchTV, podcasts and even Patreon are changing the game for creators looking to reach new audiences and promote their work.