Big impact, small budget! Use local event calendars, press releases, inique events, and smart social media strategies to make your marketing budget stretch further.
Description:
Great marketing isnt about how much you spendits about how well you connect. In this panel, learn how to craft content that your followers, local influencers, and even the media will want to share. Well talk about writing press releases that get noticed, local event calendars, social media, and creating unique events that generate buzz. Finally, we'll discuss when to DIY your marketing, when you should consider spending a little bit of money, and how to get the most bang for your buck.
Photography For Promotion: Capturing The Best Shots For Social Media, Press, & Products
Summary:
Learn easy, budget-friendly photography tips for stores, libraries, and event hosts. Improve your social media, press, and product photos without expensive equipment.
Description:
Great photos make a lasting impression! In this session, learn the fundamentals of photography to enhance your social media presence, press releases, and product listingsno expensive gear required. Well cover how to make events look vibrant and well-attended (even with a small crowd), highlighting your community, and taking engaging product photos. We'll also cover simple, budget-friendly tools that will level up your photos. Plus, get strategies for building a media library with high-quality photos you can use again and again.